|Marketing Online With Organic Search Engine Optimization [images:pixabay.com]|
Without getting into too much detail about "how-to" accomplish this organic optimization - suffice it to say the methods are called "White Hat" and involve keyword research, key phrase placement in your Meta tags and content, and the application of special formatting such as headers, bold and bullets.
Remember to do both online and offline optimization. This includes regularly submitting to directories, writing press releases, submitting articles, and getting other links pointing back to your site. To get relevant links - start a blog about your key phrase. Link from it to your web site, and keep the content on both fresh and original. The good news? 70% of search engine users visit organic sites, and 50% of them select the top results. Imagine what that will mean for your marketing site.
Google AdWords offers you:
Now you can advertise to people searching on Google. Even if you already appear in Google's search results, AdWords can help you target new audiences on Google and our advertising network.
You can edit your ads and adjust your budget until you get the results you want. You can also display a variety of ad formats and even target your ads to specific languages and geographic locations.
There's no minimum spending requirement or time commitment. And with the cost-per-click option, you're only charged if people click your ads. This means every dollar of your budget goes toward bringing new prospects to you.
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Local and regional targeting
Set your ads to appear only to people searching in a particular region. Now it's easy to target online customers within, say, 25 miles of your front door. Learn more
Local business ads
Get noticed on Google Maps. People searching for information related to your business will see your location, contact information, and an image of your choosing highlighted on a map of your area.
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